Every year the Fredericton Youth Ringette Association hosts their Early Bird Tournament in November. Last summer, Ed Benoit, a former Board member, coach, and referee passed away. The current Board voted to rename the tournament in Ed's memory.

I had the distinct pleasure of working with them to rebrand the tournament. The new logo and name was unveiled at the 2022-2023 year-end banquet with Ed's family in attendance. Ed designed the original tournament logo and we wanted to pay homage to that by keeping the star and player from the original.

In the logo you'll find the overall shape of a rink, the addition of the location, the association's brand colours, and Ed's name prominently displayed. Subtly, you'll also find that the ring on the player's stick doubles and not only the dot on the letter i but also as a halo.

It was a privilege to work on this with the team and I can't wait to see it on championship banners, shirts, medals, and signage going forward.